Swap Now | App
Brief
"Swap Now" is an e-store concept for swapping, selling, and buying second-hand clothing within trusted social groups (friends, family) and a close radius. A key future feature is to facilitate community events and pop-up fairs, further fostering a stronger sustainable fashion community.
Swap Now app Mockup
The Challenge
The high cost of clothing in Argentina created a need for accessible second-hand options. The challenge was to create a secure, direct, and community-driven online channel for trusted groups to exchange items, bridging the gap between informal chats and secure platforms.
The Process
- Research: Identified user needs for secure group-based exchanges and circular fashion interest.
- Ideation: Developed initial Sketches and defined a clear User Flow.
- Prototyping: Created Mid-Fidelity Wireframes, iteratively refining designs based on usability considerations (e.g., improved transaction steps, simplified navigation icons).
Galería
User Flow: Detailing the intuitive path users take to browse, connect, and exchange items on Swap Now.
Sketches: The foundational stage of design, outlining initial screen ideas and user interactions.
Wireframe Development: Planning the app's structure and user interface before visual design implementation.
Iterative Refinement: Before-and-after views demonstrating key UI improvements for enhanced usability.
Visual Inspiration
The aesthetic aimed for a "FRESH + SIMPLE + MINIMALIST and FRIENDLY" feel, utilizing a clean palette of greens, blues, and pinks for an inviting and modern user experience.
Inspirational Moodboard
Design System
The Solution
Swap Now offers a community-focused digital space for second-hand clothing exchange. Key features include:
- Group-centric trading: Facilitates exchanges within trusted circles.
- Direct communication: Users can chat and arrange swaps/sales directly.
- Intuitive UI: Designed to be fresh, simple, minimalist, and friendly, ensuring ease of use.
Outcomes & Learnings
The project successfully designed a platform to address the need for affordable clothing through community-driven exchanges. A key learning was the high value users place on trust and community in second-hand transactions. The established core peer-to-peer exchange functionality serves as a strong foundation for integrating future features like community events.