Epicurean Escape
Brief
Epicurean Escape is an e-commerce platform that helps users discover and shop for unique products from around the world, offering cultural richness without the need to travel. It’s more than a marketplace—it’s a window into global traditions through taste, craft, and design.
Inspirational moodboard
The Challenge
People are always searching for new, meaningful experiences—even when they don’t travel far.The challenge was to design a platform that would:
- Inspire cultural curiosity.
- Offer a simple, intuitive shopping experience.
- Highlight authentic, global products in a way that feels personal, not generic.
How do you create an immersive yet minimal interface that weaves together storytelling, commerce, and cultural exploration—while also empowering small-scale creators around the world?
The Process
Moodboard & Visual Identityn
To shape the aesthetic tone, I developed a mood board—warm, earthy tones combined with organic textures,
global iconography, and inviting typefaces. I also explored typography, icon sets, and image styles that
conveyed authenticity.
Visual and emotional inspiration for the brand.
Typography, colors, and image styles.
Structure & Flows
I mapped the information architecture and crafted user flows to understand core journeys like discovering
product stories, and checking out. Then I created low- to mid-fidelity wireframes to
refine the layout and test usability.
Site map of the platform
Flow for discovering and buying a product
Simple onboarding user flow
Wireframes & Ideation
Finally, I brought the concept to life with high-fidelity designs that showcased real content, responsive
interactions, and visual storytelling—balancing clarity and charm.
Early wireframes for homepage, product, and checkout
Initial layout sketches for structure and storytelling
Mid Fidelity Prototype showing layout and interaction ideas
The Solution
The final product is a culturally rich e-commerce platform that allows users to browse by continent, discover artisanal products, and learn about the creators behind them. Key features include:
- “Shop by Continent” navigation for exploration.
- Embedded storytelling and curated collections.
- Clean, intuitive UX with immersive visuals.
It addresses the original challenge by simplifying the shopping flow while embedding cultural storytelling and supporting global artisans.
Outcomes & Learnings
This project helped me explore an e-commerce model I find really interesting. It allowed me to combine structure, storytelling, and visual design into a focused desktop experience. Next time, I’d like to include usability testing to better evaluate and validate design decisions.