The Integrity game
🚧 Work in Progress
This project is currently in development—focusing on testing and refining the user
experience. I'm documenting the journey as I go.
Brief
Web Redesign & Blog Revamp.
The Integrity Game (TIG) is a unique platform where coaches offer services focused
on fostering personal and team growth in soft skills, alongside educational programs, licensing, and
individual coaching, among other services.
My role involved a comprehensive redesign of the entire website and blog to enhance its
usability, visual appeal, and engagement, with a strong emphasis on refining the user experience and
front-end
presentation.
My Contribution
- Led a full UX/UI redesign of the website prioritizing clarity, consistency, and accessibility.
- Reorganized the information architecture to guide users through the web and its resources more intuitively.
- Created low and mid-fidelity mockups and prototypes using Figma.
- Collaborated on the front-end implementation, translating designs into Funneltopia.
- Enhanced the blog's readability with better typography, visual hierarchy, and mobile-first design.
The Challenge
The main objective was to balance educational content with playful aesthetics, ensuring a cohesive design that clearly guided users through the platform's offerings. This involved meticulously aligning every design decision with The Integrity Game's core values of integrity, transparency, and inclusivity, while maintaining clear calls to action (CTAs) and coherent user journeys throughout the entire site to support the business's overarching goals.
The Process
The redesign of the entire website was a multi-stage process, meticulously executed to ensure the final product met all objectives. It began with an in-depth audit of the existing website to identify areas for improvement and establish key challenges. This initial phase also included thorough competitor research and analysis to understand market standards and opportunities. Following this, the focus shifted to structural planning, involving the creation of low and mid-fidelity sketches and wireframes, along with a detailed sitemap and user flow development. These steps were crucial for understanding and optimizing user navigation and the overall site architecture. Our methodology was highly collaborative, centered around weekly meetings where progress was consistently reviewed. These sessions included the business owner, the marketing team, copywriters, a podcast producer, and other key team members. Each meeting served as a forum to present advancements, receive feedback on specific areas, and collectively plan next steps, fostering a dynamic and transparent working environment.
Galería
The Solution
I found a way to combine my UX/UI knowledge with what I’ve been learning about front-end and web development. The goal was simple: to build a clean and functional portfolio that could reflect both sides of me as a designer.
Outcomes & Learnings
I learned that it's incredibly satisfying to work when every team member is genuinely committed to doing their part and collaborating with others, understanding that each role contributes to the business as a whole, and that all of them are important and interconnected. I also learned that in UX/UI, not every step is necessary for every business — or rather, not every deliverable is essential for every project. It's important to adapt to each business, its timing, its team members, and above all, the deadlines.