Portfolio personal | Malala Soifer
Brief
As I transitioned into the digital design world, I needed a portfolio that could reflect both my past experience and my new direction. The challenge was to bring together my background in textile and graphic design with my newly acquired UX/UI and frontend skills, all in one cohesive and meaningful space.
Final responsive design of my personal portfolio, optimized for desktop and mobile.
The Challenge
The main challenge was to merge two professional identities into a single platform—without overwhelming the viewer. I aimed for a portfolio that was clean, easy to navigate, and visually engaging. I also saw this as an opportunity to apply what I had learned in frontend development and build something from scratch, which not only showcases my design skills but also demonstrates that I can create tailored solutions for future clients or collaborators.
The Process
Designing for yourself is never easy. I wanted the site to feel simple yet
personal, so I drew inspiration from other designers’ portfolios but always infused it with my own voice and
visual identity.
This project originally started as a basic assignment during my frontend course, where we built a portfolio
using a predefined layout provided by the school. That early version helped me grasp the fundamentals, but it
also
sparked a desire to go further—so I reimagined the entire project to build something more authentic and
reflective of my identity as a designer.
From a visual and UX perspective, I focused on creating a clean layout with generous white space, bold but
minimal design choices, and intentional use of typography and hierarchy. I avoided unnecessary color or visual
clutter to ensure the experience felt direct, organized, and distraction-free. My goal was for the design to
feel functional, elegant, and purposeful—reflecting both my approach and personality.
I worked iteratively, trying out different layouts and interactions, while keeping accessibility and clarity
in
mind.
Galería
Before and actual high fidelity wireframe
Conceptual diagram for new web portfolio
Site map for Malala Soifer website
Low fidelity wireframes Malala Soifer website
Visual Inspiration
Before diving into the design, I created a moodboard to guide the visual direction of my portfolio. I was inspired by clean and bold layouts, with generous white space, minimal use of color, and clear typographic hierarchy.
The goal was to avoid distraction and let the content speak for itself—creating a space that feels intentional, functional, and aligned with my UX-first mindset. Every visual decision, from the restrained palette to the structure of the layout, was made to support clarity and ease of use.
Inspirational moodboard
The Solution (or Final Outcome — still in progress)
The site is still evolving, but I’ve managed to build a solid structure that reflects who I am as a designer today. It’s responsive, intuitive, and feels like me. It’s a space that I’m proud of—and a living project I’ll keep improving.
Flow of the site
Outcomes & Learnings
- Designing for yourself is often more challenging than working for others, but also more rewarding.
- I learned how important external feedback can be when trying to move forward during moments of doubt.
- I discovered the value of stepping out of my comfort zone to build custom tools and solutions.
- Most of all, I am proud to have created my portfolio entirely from scratch—as both a designer and a frontend developer.